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Research papers

Corporate wellness

The BPO industry is one of the biggest drivers behind India's growth. Its workforce lies within the 20-40 age bracket and is part of the generation that 'must not be allowed to fail' if India is to live up to its promise. As such, wellness in this...

Catalogue: Global Healthcare 2010: Trends And Innovation Booster
Author: Chirajeet Sengupta
Company: Evalueserve
March 3, 2010
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Citation

Sengupta, C. (2010a, March 03). Corporate wellness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/corporate-wellness


Research papers

A tale of two giants

The purpose of the current research is to investigate the changing notions of the consumer's self in the transitional economies of India and China.The effects that self-image has on a consumer's choice of brands is examined. Self-image, in turn is...

Catalogue: Congress 2007: Excellence
Author: Chirajeet Sengupta
Company: Evalueserve
September 19, 2007
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Citation

Sengupta, C. (2007a, September 19). A tale of two giants. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-tale-of-two-giants